Franchising has been around for a lot of years. You are buying a system, a process and a brand. In all of this it is still you running the business. It is still the location and the environment that provides the resources. When looking at options of going into business, don’t be blindsided by expecting a franchise to be the ultimate solutions. You and your experience, knowledge and team are the real heros.
This lesson helps the entrepreneur to get an unbiased view of franchising and to present the fact and views without something to gain. Be aware! Every business type requires the same due diligence process but each alternative or option will have its own uniqueness that has to be understood and worked out.