Is your Product/Service a Commodity?
Is your product a commodity? As we think about the business that we are going to start or the new products/services we will be introducing into the market place, we should first evaluate where that business or product is positioned in the minds of the consumer. What is [...]
Are Consultants Good or Bad
Are consultants good for you? After consulting for many years and working with a great deal of small business owners and not-for-profit organizations from startups to mature companies, I have come to the conclusion that most companies and not-for-profit organizations hire consulting-coaching firms without specific expectations of results [...]
Thinking About Saving Money.. Plan Now Before the End of the Year
THINKING ABOUT SAVING MONEY…. START PLANNING FOR YOUR TAXES NOW Neil Pastor Shnider, RPh, MBA, CPA The 2004 year is rapidly coming to an end. It’s not too early to start thinking about some tax tips to help reduce your tax bill to Uncle Sam. The best way [...]
Calculating the REAL value of a business
What is the real value of your company? It is interesting that when someone wants to know the value of a company the first thing they do is go to the balance sheet. This lists the assets (what you own), liabilities (what you owe) and the difference is [...]
Marketing: Getting a Bang for your BUCK
MARKETING: GETTING A BANG FOR YOUR BUCK? Most small businesses that I work with have very little understanding of marketing. Most think that marketing is advertising and of course this is not true. Advertising, or Promotion, is a component of marketing but there are many other components of [...]
How to Deal with Employment Taxes
The employer MUST obtain an Federal EIN if they are going to have employees (See how to obtain an EIN). Federal Income Tax, Social Security and Medicare Taxes You generally must withhold federal income tax from your employees' wages. You withhold part of Social Security and Medicare taxes [...]