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	<title>The Shnider Group Blog</title>
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	<description>Business Management Resources</description>
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		<title>Misclassification of an employee can cost small business a lot of money</title>
		<link>http://theshnidergroup.com/blog/?p=66</link>
		<comments>http://theshnidergroup.com/blog/?p=66#comments</comments>
		<pubDate>Thu, 07 Jul 2011 17:41:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>

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		<description><![CDATA[Beware of misclassification of an employee Treating employees as nonemployees You will be liable for social security and Medicare taxes and withheld income tax if you do not deduct and withhold them because you treat an employee as a nonemployee, &#8230;<p class="read-more"><a href="http://theshnidergroup.com/blog/?p=66">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p><strong>Beware of misclassification of an employee</strong></p>
<p><strong>Treating employees as nonemployees</strong></p>
<p>You  will be liable for social security and Medicare taxes and withheld  income tax if you do not deduct and withhold them because you treat an  employee as a nonemployee, including yourself if you are a corporate  officer, and you may be liable for a  <a href="http://www.irs.gov/businesses/small/article/0,,id=98830,00.html">trust fund</a> recovery penalty. Refer to <a href="http://www.irs.gov/publications/p15/index.html">Publication 15, Circular E, Employer&#8217;s Tax Guide</a> for details about the trust fund recovery penalty or <a href="http://www.irs.gov/businesses/small/article/0,,id=99921,00.html">Independent Contractor</a> for more information on employee classification.</p>
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		<title>How to save tax dollars by hiring family members</title>
		<link>http://theshnidergroup.com/blog/?p=61</link>
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		<pubDate>Thu, 07 Jul 2011 17:29:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Publications]]></category>
		<category><![CDATA[F & Q]]></category>

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		<description><![CDATA[How to save tax dollars by hiring family members Child employed by parents Payments for the services of a child under age 18 who works for his or her parent in a trade or business are not subject to social &#8230;<p class="read-more"><a href="http://theshnidergroup.com/blog/?p=61">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p><strong>How to save tax dollars by hiring family members</strong></p>
<p><strong>Child employed by parents</strong></p>
<p>Payments for the services of a child under age 18 who works for his or her parent in a trade or business are not subject to social security and Medicare taxes if the trade or business is a sole proprietorship or a partnership in which each partner is a parent of the child. Refer to the &#8220;Covered services of a child&#8221; section below.  Payments for the services of a child under age 21 who works for his or her parent in a trade or business are not subject to Federal Unemployment Tax Act (FUTA) tax. Payments for the services of a child are subject to income tax withholding, regardless of age.</p>
<h3>One spouse employed by another</h3>
<p>The wages for the services of an individual who works for his or her spouse in a trade or business are subject to income tax withholding and social security and Medicare taxes, but not to FUTA tax. Refer also to <a href="http://www.irs.gov/businesses/small/article/0,,id=97732,00.html">Husband and Wife Business</a>.</p>
<p>Exception to the above:</p>
<p>The wages for the services of a spouse are subject to income tax withholding as well as social security, Medicare, and FUTA taxes if he or she works for:</p>
<ul>
<li>A corporation, even if it is      controlled by the individual&#8217;s spouse, or</li>
<li>A partnership, even if the      individual&#8217;s spouse is a partner.</li>
</ul>
<p>There may be other tax savings on the State level.  Check with your local Department of Revenue or Department of taxation, and the rules for the local workers’ compensation and unemployment insurance guidelines for family members.</p>
<p>Go to <a href="../../">The Shnider Group</a> for more information of business issues</p>
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		<title>How to Deal with Employment Taxes</title>
		<link>http://theshnidergroup.com/blog/?p=48</link>
		<comments>http://theshnidergroup.com/blog/?p=48#comments</comments>
		<pubDate>Thu, 30 Jun 2011 14:34:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Publications]]></category>

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		<description><![CDATA[How to Deal with Employment Taxes The employer MUST obtain an Federal EIN if they are going to have employees (See how to obtain an EIN). Federal Income Tax, Social Security and Medicare Taxes You generally must withhold federal income &#8230;<p class="read-more"><a href="http://theshnidergroup.com/blog/?p=48">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<h1>How to Deal with Employment Taxes</h1>
<p><strong></strong>The employer MUST obtain an Federal EIN if they are going to have employees (See how to obtain an EIN).</p>
<h3><strong>Federal Income Tax, Social Security and Medicare Taxes</strong></h3>
<p>You  generally must withhold federal income tax from your employees&#8217; wages.  You withhold part of Social Security and Medicare taxes from your  employees&#8217; wages and you pay a matching amount yourself. To figure how  much to withhold from each wage payment, use the employee&#8217;s Form W-4 and  the methods described in Publication 15, Employer&#8217;s Tax Guide and  Publication 15-A, Employer&#8217;s Supplemental Tax Guide (PDF).</p>
<p>The  Internal Revenue Service recently released instructions to help  employers implement the 2011 cut in payroll taxes, along with new  income-tax withholding tables that employers will use during 2011.</p>
<p>Employers  should start using the new withholding tables and reducing the amount  of Social Security tax withheld as soon as possible in 2011, but not  later than Jan. 31, 2011.</p>
<p>Notice 1036 (PDF) contains the  percentage method income tax withholding tables, the lower Social  Security withholding rate, and related information that most employers  need to implement these changes. Publication 15, (Circular E), Employers  Tax Guide (PDF), contains the percentage method tables and the wage  bracket tables that some employers use.</p>
<h3><strong>Federal Unemployment (FUTA) Tax</strong></h3>
<p>You  report and pay FUTA tax separately from Federal Income tax, and Social  Security and Medicare taxes. You pay FUTA tax only from your own funds.  Employees do not pay this tax or have it withheld from their pay. Refer  to Publication 15, Employer&#8217;s Tax Guide and Publication 15-A, Employer&#8217;s  Supplemental Tax Guide (PDF) for more information on FUTA tax.</p>
<h3><strong>Self-Employment Tax</strong></h3>
<p>Self-employment  tax (SE tax) is a social security and Medicare tax primarily for  individuals who work for themselves. It is similar to the social  security and Medicare taxes withheld from the pay of most wage earners.</p>
<h3><strong>Depositing Employment Taxes</strong></h3>
<p>The  IRS has issued proposed regulations that provide that beginning January  1, 2011, taxpayers must deposit all depository taxes (such as  employment tax, excise tax, and corporate income tax) electronically  using the Electronic Federal Tax Payment System (EFTPS).</p>
<p>Under  these proposed regulations, which are expected to be finalized by  December 31, 2010, Forms 8109 and 8109-B, Federal Tax Deposit Coupon,  cannot be used after December 31, 2010.</p>
<h3><strong>Reporting Employment Taxes</strong></h3>
<p>In  general, employers are responsible to report federal Income Taxes,  Social Security, and Medicare taxes on Form 941, Employer&#8217;s Quarterly  Federal Tax Return (PDF) and Instructions (PDF), or Form 943, Employer&#8217;s  Annual Federal Tax Return for Agriculture Employees (PDF) and  Instructions (PDF) (For use by farm employers).</p>
<p>Note: Employers  who have an employment tax liability of $1,000 or less for the year may  file Form 944, Employer’s Annual Federal Tax Return (PDF) and  Instructions (PDF), instead of Form 941, Employer’s Quarterly Federal  Tax Return.</p>
<p>Report FUTA taxes on Form 940, Employer&#8217;s Annual Federal Unemployment (FUTA) Tax Return (PDF) and Instructions (PDF).</p>
<h3><strong>e-file for Business and Self-Employed Taxpayers</strong></h3>
<p>Whether  you&#8217;re a business, big or small, or are self-employed you&#8217;ll find an  e-file for business filing option that meets your needs. Use IRS e-file  for Employment Tax Returns, Information Returns, Partnerships,  Corporations, Estates &amp; Trusts, plus Exempt Organizations.</p>
<h3><strong>Preparing and Filing Form W-2</strong></h3>
<p>At  the end of the year, the employer must complete Form W-2, Wage and Tax  Statement (PDF) to report wages, tips and other compensation paid to an  employee. A copy of this form must be given to the employee by January  31st after the end of the year. You must also send a copy of the W-2 to  the Social Security Administration (SSA). Employers can prepare and file  up to 20 W-2s at a time at the Social Security Administration’s Web  site. Using SSA’s online W-2 filing, employers can also print out all  the necessary copies of the W-2 for their employees, state taxing  agencies, etc.</p>
<h3><strong>Correcting/Adjusting Employment Taxes</strong></h3>
<p>If  correcting employment tax errors on previously filed employment tax  returns is required, refer to Correcting Employment Taxes.</p>
<h3><strong>Outsourcing Payroll Duties</strong></h3>
<p>It  is much easier to outsource the payroll and the responsibilities.  The  payroll company will not only perform the regular payroll functions but  will also file and pay the taxes.  This allows the owner to focus on  their business and not on tax issues.</p>
<h3><strong>Other Payroll Taxes</strong></h3>
<p>Most  states require the employer to pay State Unemployment Taxes on the  payroll (SUTA) and Workers’ Compensation.  These are a percent of the  payroll.  Those states that have income tax, local taxes and school  district tax will require the employer to withhold those from their  employees pay check.  This can become complicated and I always advise  clients to outsource these tasks to experts.</p>
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		<title>Employee or contractor?</title>
		<link>http://theshnidergroup.com/blog/?p=45</link>
		<comments>http://theshnidergroup.com/blog/?p=45#comments</comments>
		<pubDate>Thu, 30 Jun 2011 14:33:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Publications]]></category>

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		<description><![CDATA[Employee or contractor? 20 Factor IRS Test The IRS uses a 20-factor test to determine whether a person is an employee. In connection with this test, the IRS has stated the following: . . . 20 factors have been identified &#8230;<p class="read-more"><a href="http://theshnidergroup.com/blog/?p=45">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<h1>Employee or contractor?</h1>
<h2><strong>20 Factor IRS Test </strong></h2>
<p>The IRS  uses a 20-factor test to determine whether a person is an employee. In  connection with this test, the IRS has stated the following:</p>
<p>. . .  20 factors have been identified that indicate whether sufficient  control is present to establish an employer-employee relationship. The  degree of importance of each factor varies depending upon the occupation  and the context in which the services are performed. It does not matter  that the employer allows the employee freedom of action, so long as the  employer has the right to control both the method and the result of the  services . . . (Business Reporting, I.R.S. Publication 937).<br />
<strong></strong></p>
<h2><strong>The 20 common law factors are:</strong></h2>
<ol>
<li>Instructions:  An employee must comply with instructions about when, where, and how to  work. Even if no instructions are actually given, the control factor is  present if the employer has the right to give instructions. Independent  contractors direct themselves as to when, where and how to do their  work.</li>
<li>Training: An  employee is trained to perform services in a particular manner.  Independent contractors ordinarily use their own methods and receive no  training from the purchasers of their services.</li>
<li>Integration:  An employee&#8217;s services are integrated into the business operations  because the services are important to the success or continuation of the  business. This shows that the employee is subject to direction and  control.</li>
<li>Services rendered personally:  An employee renders services personally. This shows that the employer  is interested in the methods as well as the results. Independent  contractors are generally free to hire assistants or to sub-contract  their work, since they are directing their own operations and making  their own decisions about how to get the job done.</li>
<li>Hiring, supervising and paying assistants: An  employee works for an employer who hires, supervises, and pays  assistants under a contract that requires him or her to provide  materials and labor and to be responsible only for the result.</li>
<li>Continuing relationship: An  employee has a continuing relationship with an employer. A continuing  relationship may exist where work is performed at frequently recurring  although irregular intervals. An independent contractor ordinarily is  hired to do a particular job and then moves on to do work elsewhere for  another organization.</li>
<li>Set hours of work: An employee has set hours of work established by an employer. An independent contractor is the master of his or her own time.</li>
<li>Full-time work: An employee normally works full-time for an employer. An independent contractor can work when and for whom he or she chooses.</li>
<li>Work done on employer’s premises:  An employee works on the premises of an employer, or works on a route  or at a location designated by an employer. An independent contractor  ordinarily sets his/her own place of work.</li>
<li>Order or sequence set:  An individual who must perform services in the order or sequence set by  an employer looks like an employee, subject to direction and control.</li>
<li>Oral or written reports:  A person who regularly submits reports to a supervisor looks like an  employee, who must account to the employer for his or her actions.</li>
<li>Payments: An employee is paid by the hour, week, or month. An independent contractor is paid by the job or on a straight commission.</li>
<li>Expenses:  An employee&#8217;s business expenses are customarily paid by an employer.  This shows that the employee is subject to regulation and control. An  independent contractor ordinarily pays for his/her own business  expenses.</li>
<li>Tools and materials:  An employee is furnished significant tools, materials, and other  equipment by an employer (examples in a church: computer, books, music,  uniforms).</li>
<li>Investment:  An independent contractor has a significant investment in the facilities  he or she uses in performing services for someone else.</li>
<li>Profit or loss:  An independent contractor can make a financial profit or suffer a  financial loss, whereas an employee ordinarily does not suffer any  financial losses associated with his/her work.</li>
<li>Works for more than one person or firm:  An independent contractor offers and ordinarily gives his or her  services to two or more unrelated persons or firms at the same time  (example: an outside snow removal or lawn service used by a church would  do the same work for a number of clients and would be considered an  independent contractor; a facilities maintenance person who does full  time work for the church that includes snow removal and lawn service and  does not have a snow removal/lawn service business for other clients  probably would be considered an employee, absent other unique  circumstances).</li>
<li>Offers services to general public: An independent contractor makes his or her services available to the general public.</li>
<li>Right to Fire:  An employer can fire an employee. An independent contractor typically  cannot be terminated so long as he or she produces a result that meets  the specifications of the contract for the services.</li>
<li>Right to quit: An  employee can quit his or her job at any time without incurring  liability. An independent contractor usually agrees to complete a  specific job and is responsible for its satisfactory completion, or is  legally obligated to make good for failure to complete it.</li>
</ol>
<h2><strong> Primary factors:</strong></h2>
<ol>
<li><strong>Does the person have the right to require compliance with significant instructions?</strong></li>
<li><strong>Does the person have the right to set the hours of work?</strong></li>
<li><strong>Does the person have the right to set the order or sequence of services to be performed?</strong></li>
<li><strong>Does the person have the right to discharge the person?</strong></li>
<li><strong>Does the person have the right to hire, pay, and supervise assistants as the nature of the work requires?</strong></li>
<li><strong>Does the person have no ability to realize a profit or loss?</strong></li>
<li><strong>Does  the person have no investment in significant tools, materials, and  other equipment when such items are necessary to accomplish the task and  are customarily provided by the person?</strong></li>
<li><strong>Does  the person have no significant investment in facilities when they are  necessary to accomplish the task and they are customarily provided?</strong></li>
</ol>
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		<title>How to write a Marketing Plan</title>
		<link>http://theshnidergroup.com/blog/?p=39</link>
		<comments>http://theshnidergroup.com/blog/?p=39#comments</comments>
		<pubDate>Thu, 30 Jun 2011 14:30:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Publications]]></category>

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		<description><![CDATA[How to write a marketing plan In general the Marketing Plan includes: Market Analysis Market Definition Customer Profile Competition Risk Sales Strategy Capital Requirements The Marketing Plan is the most important part of the business plan as it identifies if &#8230;<p class="read-more"><a href="http://theshnidergroup.com/blog/?p=39">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<h1>How to write a marketing plan</h1>
<h3><strong>In general the Marketing Plan includes:</strong></h3>
<ul>
<li>Market Analysis</li>
<li>Market Definition</li>
<li>Customer Profile</li>
<li>Competition</li>
<li>Risk</li>
<li>Sales Strategy</li>
<li>Capital Requirements</li>
</ul>
<p>The  Marketing Plan is the most important part of the business plan as it  identifies if there is a need and if the entrepreneur wants to continue  the business plan. It describes how a company will react and manage  market conditions to generate sales.</p>
<h3><strong>Its detail is:</strong></h3>
<div><strong>1. The market definition and its opportunities</strong></div>
<ul>
<li>Who are the customers</li>
<li>What are the demographics and psychographics</li>
<li>Prepare profiles of the potential customer</li>
<li>Learn the lifestyle and priorities</li>
<li>What is the industry like</li>
<li>Market shares</li>
</ul>
<div><strong>2. Competition and other opportunities</strong></div>
<div>
<ul>
<li>Competitive analysis</li>
<li>Look at the current and potential competition</li>
<li>Who is buying from your competition and why</li>
<li>Prices, service, product, selection?</li>
<li>Who has the market and why</li>
<li>Ease of entry and exit</li>
<li>Profitability</li>
<li>Does your product fit</li>
<li>Pricing</li>
</ul>
</div>
<div><strong>3.  Marketing strategy</strong></div>
<ul>
<li>Sales and distribution</li>
<li>Pricing strategy</li>
<li>Advertising and promotion</li>
<li>Location</li>
</ul>
<div><strong>4)  Market research</strong></div>
<ul>
<li>To understand the total market</li>
<li>Talk to   customers, competitors,  suppliers</li>
<li>Put yourself in the customers   shoes</li>
</ul>
<div><strong>5)  Sales  Forecast</strong></div>
<div><strong><br />
</strong></div>
<div><strong>6)  Step by step timetable for implementation</strong></div>
<div><strong><br />
</strong></div>
<div><strong>7)    Cost of  implementation</strong></div>
<div><strong><br />
</strong></div>
<div><strong>8)  Review goals of</strong></div>
<ul>
<li>Sales volume</li>
<li>Customer    satisfaction</li>
<li>Expansion of potential markets</li>
</ul>
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		<title>How to write a Business Plan</title>
		<link>http://theshnidergroup.com/blog/?p=36</link>
		<comments>http://theshnidergroup.com/blog/?p=36#comments</comments>
		<pubDate>Thu, 30 Jun 2011 14:27:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Publications]]></category>

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		<description><![CDATA[How to write a Business Plan The new entrepreneur is more educated in all areas of business than ever before.  The student understands marketing, finances, opportunities, timing and how to implement.  Success today involves: Motivation Education Innovation Implementation The new &#8230;<p class="read-more"><a href="http://theshnidergroup.com/blog/?p=36">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<h1>How to write a Business Plan<strong> </strong></h1>
<p>The new entrepreneur is more educated in all areas of business than ever  before.  The student understands marketing, finances, opportunities,  timing and how to implement.  Success today involves:</p>
<ul>
<li>Motivation</li>
<li>Education</li>
<li>Innovation</li>
<li>Implementation</li>
</ul>
<p>The new entrepreneur has exchanged GUTS for BRAINS</p>
<p>The  collection of the ideas is materialized in the form of a Business  Plan.  The business plan takes the abstract and converts it to the  concrete.  It gives the developer a structure to understand the  business, the industry, the market places, the opportunities, the  threats, the barriers and the viability and sustainability, if any, of  the proposed venture,</p>
<p>A business plan must be a living document  that the entrepreneur develops, and develops, and develops.  Since the  market place is so dynamic, the business plan and the strategy developed  must be constantly revisited to adjust for the paradigm changes.   Without a business plan the entrepreneur has no concrete direction and  increases his/her chances of being blind sided by its competitors.</p>
<p>A  business plan allows the user to anticipate problems, instead of   spending time solving problems.  It allows the user to be proactive  instead of being reactive to changes. Lenders and venture capitalists  require the submission of a business plan for the opportunity to obtain  financing. It has been found that most businesses that fail do not have a  business plan. It has also been found that over 93% of businesses that  are still in existence after 10 years have a detailed up to date  business plan. The message in this is clear. If you want to increase the  chances of success in your business venture, it is essential that you  have a well prepared business plan.</p>
<p><strong>Benefits:</strong></p>
<ul>
<li>It will identify needs and wants of clients and the market place</li>
<li>Shows demand for your services</li>
<li>Aids in the design of the services that fulfill clients needs</li>
<li>Outlines measures for generating cash and helps to project profits/cash</li>
<li>Identifies competitors and analyzes the firm’s competitive advantage</li>
<li>Identifies your strengths and your weaknesses</li>
<li>Outline of a Business Plan</li>
<li>Executive Summary</li>
<li>Company Summary</li>
<li>Services</li>
<li>Market Analysis</li>
<li>Strategy Summary</li>
<li>Management Summary</li>
<li>Financial Plan</li>
</ul>
<div><strong>1. Starting Point </strong></div>
<ul>
<li>Is there a NEED?</li>
<li>Understanding the Opportunity</li>
<li>What is the Profit Potential and InvestmentCapital</li>
<li>Time</li>
<li>Risk</li>
</ul>
<div><strong>2. Will the Profit stream be durable (Sustainable)</strong></div>
<ul>
<li>Competitors</li>
<li>Changing Client Preferences</li>
<li>Personnel Turnover</li>
</ul>
<div><strong>3. Pre Start Analysis of a New Business </strong></div>
<div>
<ul>
<li>What are the barriers to entry?</li>
</ul>
<blockquote>
<ul>
<li>Cost</li>
<li>Distribution Power</li>
<li>Service Differentiation</li>
<li>Focus</li>
</ul>
</blockquote>
</div>
<p><strong>4. Why Go Into Business? No sense unless you can stay there:</strong></p>
<ul>
<li>Safely</li>
<li>Service the client</li>
<li>Prosper</li>
</ul>
<p><strong>5. Change Will Occur</strong></p>
<ul>
<li>Can you market the new Service?</li>
<li>Is the Service affordable to the Client</li>
<li>Is their a CLEARLY VISIBLE Benefit to your Service</li>
</ul>
<p><strong>6. Users of a Business Plan</strong></p>
<ul>
<li>Used by the Person</li>
<li>Used by the Lenders</li>
<li>Used by the Clients</li>
<li>Used by the Employees</li>
</ul>
<p><strong>7. Business Plan Objectives</strong></p>
<ul>
<li>Must Look at the Market
<ul>
<li>Present and Future</li>
</ul>
</li>
<li>Must Look at the Investment</li>
<li>The Plan Must be Market Driven</li>
<li>Potential for Profit, Sales Growth and Expansion</li>
<li>Plan must demonstrate USER BENEFIT</li>
</ul>
<div><strong>8. Mission Statement</strong></div>
<div>A  clear statement of your company’s long-term mission.  Try to use words  that will help direct the growth of your company, but be as concise as  possible.</div>
<div><strong>9. Business Concept</strong></div>
<div>Summarize key services, concept or strategy on which your business is based.</div>
<div><strong>10. The Team</strong></div>
<ul>
<li>List CEO and key management by name</li>
<li>Include previous accomplishments to show these are people with a record of success</li>
<li>Summarize number of years of experience in this field</li>
</ul>
<p><strong>11. Resource Requirements</strong></p>
<ul>
<li>Technology Requirements</li>
<li>Personnel Requirements</li>
<li>Resource Requirements
<ul>
<li>financial, distribution, promotion, etc.</li>
</ul>
</li>
<li>External Requirements
<ul>
<li>products/services/technology required to be purchased outside company</li>
</ul>
</li>
</ul>
<p><strong>12. Risks &amp; Rewards</strong></p>
<ul>
<li>Risks
<ul>
<li>Summarize risks of proposed project</li>
</ul>
</li>
<li>Addressing Risk
<ul>
<li>Summarize how risks will be addressed</li>
</ul>
</li>
<li>Rewards
<ul>
<li>Estimate expected pay-off, particularly if seeking funding</li>
</ul>
</li>
</ul>
<p><strong>13. Key Issues</strong></p>
<ul>
<li>Near Term
<ul>
<li>Isolate key decisions and issues that need immediate or near-term resolution</li>
</ul>
</li>
<li>Long Term
<ul>
<li>Isolate issues needing long-term resolution</li>
</ul>
</li>
<li>State consequences of decision postponement</li>
<li>If you are seeking funding, state specifics</li>
</ul>
<p><strong>14. Goals &amp; Objectives</strong></p>
<ul>
<li>5-Year Goals
<ul>
<li>State specific measurable objectives</li>
<li>State Market share objectives</li>
<li>State revenue/profitability objectives</li>
</ul>
</li>
</ul>
<h2>Marketing Plan</h2>
<p><strong>15. Market Driven Required</strong></p>
<ul>
<li>Show the clear positive responses from clients</li>
<li>Plan must project the market reaction</li>
<li>Make it Happen</li>
</ul>
<p><strong>16. Market Analysis</strong></p>
<ul>
<li>Is there a need for me in the Market Place?</li>
<li>Why will people come to me for my service?</li>
<li>What is my Competitive Advantage?</li>
<li>Look outward</li>
</ul>
<p><strong>17. Industry Analysis</strong></p>
<ul>
<li>SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
<ul>
<li>Strengths and Weakness of the Company</li>
<li>Opportunities and Threats in the market Place</li>
<li>Strategic Alliances</li>
</ul>
</li>
</ul>
<p><strong>18. Market Analysis</strong></p>
<ul>
<li>Who are the Clients?</li>
<li>What are the demographics and psychographics</li>
<li>Prepare profiles of the potential Client</li>
<li>Learn the lifestyle and priorities</li>
<li>Who is servicing your potential Client?</li>
</ul>
<p><strong>19. Marketing Strategy</strong></p>
<ul>
<li>Pricing</li>
<li>Promotion</li>
<li>Timetable for implementation</li>
</ul>
<p><strong>20. Market Summary</strong></p>
<ul>
<li>Market Past, Present, &amp; Future</li>
<li>Review  those changes in market share, leadership, players, market shifts,  costs, pricing, or competition that provide the opportunity for your  company’s success.</li>
</ul>
<p><strong>21. Competition</strong></p>
<ul>
<li>Summarize competition</li>
<li>Outline your company’s Sustainable Competitive Advantage</li>
</ul>
<p><strong>22. Opportunities</strong></p>
<ul>
<li>Challenges &amp; Opportunities
<ul>
<li>State client problems, and define the nature of the service opportunities create by those problems</li>
</ul>
</li>
</ul>
<h2>Financial Plan</h2>
<div>High-level  financial plan that defines financial model, pricing assumptions, and  reviews yearly expected sales and profits for the next three years.</div>
<div><strong>23. Financial Plan</strong></div>
<ul>
<li>To Determine if your Business is viable</li>
<li>To Determine what capital you need</li>
<li>To forecast the financial operation of the Business</li>
</ul>
<p><strong>24. Financial Statements</strong></p>
<ul>
<li>Income Statement</li>
<li>Balance Statement</li>
<li>Break Even Analysis</li>
<li>Statement of Cash Flow</li>
<li>Ratio Analysis</li>
<li>Working Capital Needs</li>
<li>Financing Needs</li>
</ul>
<p><strong>25. Assess the Owners/Investors Needs</strong></p>
<ul>
<li>Return on Investment</li>
<li>Cash Flow</li>
<li>Provide financial forecasts with:
<ul>
<li>Expected</li>
<li>Pessimistic</li>
<li>Optimistic Results</li>
</ul>
</li>
<li>Cashing Out</li>
</ul>
<p><strong>26. Long Term Affect</strong></p>
<ul>
<li>Integrity</li>
<li>Ethics</li>
<li>Honesty</li>
<li>Testimonials</li>
</ul>
<p>[1] http://www.exton.com/bic/plan.html</p>
<p>[2] http://www.sba.gov/gopher/Business-Development/Business-Initiatives-Education</p>
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		<title>How to apply for an Employer Identification Number (EIN)</title>
		<link>http://theshnidergroup.com/blog/?p=33</link>
		<comments>http://theshnidergroup.com/blog/?p=33#comments</comments>
		<pubDate>Thu, 30 Jun 2011 14:24:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Publications]]></category>

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		<description><![CDATA[How to apply for an Employer Identification Number (EIN) Apply Online The Internet EIN application is the preferred method for customers to apply for and obtain an EIN. Once the application is completed, the information is validated during the online &#8230;<p class="read-more"><a href="http://theshnidergroup.com/blog/?p=33">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<h1>How to apply for an Employer Identification Number (EIN)</h1>
<div>
<h3><strong>Apply Online</strong></h3>
</div>
<div>The Internet EIN  application is the preferred method for customers to  apply for and  obtain an EIN. Once the application is completed, the</div>
<div>information  is validated during the online session, and an EIN is issued  immediately. The online application process is available for all  entities whose principal business, office or agency, or legal residence  (in the case of an individual), is located in the United States or U.S.  Territories. The principal officer, general partner, grantor, owner,  trustor etc. must have a valid Taxpayer Identification Number (Social  Security Number, Employer Identification Number, or Individual Taxpayer  Identification Number) in order to use the online application.</div>
<p>&nbsp;</p>
<h3><strong>Apply By EIN Toll-Free Telephone Service</strong></h3>
<p>Taxpayers  can obtain an EIN immediately by calling the Business &amp; Specialty  Tax Line at (800) 829-4933. The hours of operation are 7:00 a.m. &#8211; 10:00  p.m. local time, Monday through Friday. An assistor takes the  information, assigns the EIN, and provides the number to an authorized  individual over the telephone. Note: International applicants must call  (267) 941-1099 (Not a toll-free number).</p>
<h3><strong>Apply By FAX</strong></h3>
<p>Taxpayers  can FAX the completed Form SS-4 (PDF) application to their state FAX  number (see Where to File &#8211; Business Forms and Filing Addresses), after  ensuring that the Form SS-4 contains all of the required information. If  it is determined that the entity needs a new EIN, one will be assigned  using the appropriate procedures for the entity type. If the taxpayer&#8217;s  fax number is provided, a fax will be sent back with the EIN within four  (4) business days.</p>
<h3><strong>Apply By Mail</strong></h3>
<p>The  processing timeframe for an EIN application received by mail is four  weeks. Ensure that the Form SS-4 (PDF) contains all of the required  information. If it is determined that the entity needs a new EIN, one  will be assigned using the appropriate procedures for the entity type  and mailed to the taxpayer. Find out where to mail Form SS-4 on the  &#8220;Where to File Your Taxes&#8221; (for Form SS-4) page.</p>
<p>An EIN is  the business 9-digit tax identification number.  It is important that  businesses apply for one with the IRS to establish themselves as a  business.  There is not a cost and it is easy.</p>
]]></content:encoded>
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		<title>How to Become an &#8220;S&#8221; Corporation</title>
		<link>http://theshnidergroup.com/blog/?p=29</link>
		<comments>http://theshnidergroup.com/blog/?p=29#comments</comments>
		<pubDate>Thu, 30 Jun 2011 14:11:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Publications]]></category>

		<guid isPermaLink="false">http://theshnidergroup.com/blog/?p=29</guid>
		<description><![CDATA[How to Become an &#8220;S&#8221; Corporation First the organization must register with the Department of Revenue of the Secretary of the State or other agency identified within their state to file their Articles of Incorporation. Once they file these documents and &#8230;<p class="read-more"><a href="http://theshnidergroup.com/blog/?p=29">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<h1>How to Become an &#8220;S&#8221; Corporation<strong></strong></h1>
<p>First  the organization must register with the Department of Revenue of the  Secretary of the State or other agency identified within their state to  file their Articles of Incorporation. Once they file these documents and  receive verification back from the state, the business then files the  IRS Form 2553 to elect the S Corporation status.</p>
<p>S  corporations are corporations that elect to pass corporate income,  losses, deductions and credit through to their shareholders for federal  tax purposes. Shareholders of S corporations report the flow-through of  income and losses on their personal tax returns and are assessed tax at  their individual income tax rates. This allows S corporations to avoid  double taxation on the corporate income. S corporations are responsible  for tax on certain built-in gains and passive income.</p>
<p>To qualify for S corporation status, the corporation must meet the following requirements:</p>
<ul type="disc">
<li>Be a domestic corporation</li>
<li>Have only allowable shareholders
<ul type="circle">
<li>including individuals, certain trust, and estates and</li>
<li>may not include partnerships, corporations or non-resident alien shareholders</li>
</ul>
</li>
<li>Have no more than 100 shareholders</li>
<li>Have one class of stock</li>
<li>Not  be an ineligible corporation i.e. certain financial institutions,  insurance companies, and domestic international sales corporations.</li>
</ul>
<p>In order to become an S corporation, the corporation must submit <a href="http://www.pdfdownload.org/pdf2html/view_online.php?url=http%3A%2F%2Fwww.irs.gov%2Fpub%2Firs-pdf%2Ff2553.pdf" target="_blank">Form 2553 Election by a Small Business Corporation</a> (PDF) signed by all the shareholders.</p>
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		<title>How to decide if running a Small Business is right for me!</title>
		<link>http://theshnidergroup.com/blog/?p=26</link>
		<comments>http://theshnidergroup.com/blog/?p=26#comments</comments>
		<pubDate>Thu, 30 Jun 2011 14:08:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & Publications]]></category>

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		<description><![CDATA[How to decide if running a Small Business is right for me! Questions to answer before you do it: &#160; Do I have the right kind of business experience? Can I take responsibility? How much time do I have to &#8230;<p class="read-more"><a href="http://theshnidergroup.com/blog/?p=26">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<h1 style="text-align: left;">How to decide if running a Small Business is right for me!</h1>
<p><strong></strong></p>
<h2><strong>Questions to answer before you do it:</strong></h2>
<p>&nbsp;</p>
<ol>
<li> Do I have the right kind of business experience?</li>
<li> Can I take responsibility?</li>
<li> How much time do I have to spend in the business?</li>
<li> Can I afford the risk?</li>
<li> How much capital will I need?</li>
<li> Where will I get the capital?</li>
<li> What are my personal financial needs?</li>
<li> Do I have the support of my immediate family?</li>
<li> Am I capable of marketing/selling my product/service?</li>
<li> Do I know who my competition is?</li>
<li> Do I understand the market place?</li>
<li> Do I understand the investment required?  (Fixed and Variable)</li>
<li> What are my CASH needs?</li>
<li> Do I understand the time commitment required?</li>
<li> Who are my suppliers?</li>
<li> What are the barriers to enter the market place?</li>
<li> Will I have partners?</li>
<li> What will the partners bring to the relationship?</li>
<li> What happens if the partners do not get along?</li>
<li> What happens if a partner dies or wants out?</li>
<li> What is the profit potential?</li>
<li> What is the future opportunity for growth?</li>
<li> What are my insurance needs?</li>
<li> What are my tax obligations?</li>
<li> What are the social issues?</li>
<li> What are the environmental issues?</li>
<li> What are the economic issues?</li>
<li> Where will I find my customers?</li>
<li> Why will people buy from me?</li>
<li> How will I survive when competition occurs?</li>
<li> How will I protect/maintain my sales when competition occurs?</li>
<li> Who are the customers?</li>
<li> What benefits do I provide the potential customers?</li>
<li> Where will I locate?</li>
<li> How will I meet with clients?</li>
</ol>
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		<title>&#8220;Small Business is NOT a Little Big Business&#8221;</title>
		<link>http://theshnidergroup.com/blog/?p=24</link>
		<comments>http://theshnidergroup.com/blog/?p=24#comments</comments>
		<pubDate>Mon, 16 May 2011 17:40:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small business General Category]]></category>

		<guid isPermaLink="false">http://theshnidergroup.com/blog/?p=24</guid>
		<description><![CDATA[Small business does not have the resources that big business has so how do they operate?  The owners of small businesses need to wear many hats and have multiple skill sets.  From finance to accounting, from marketing to human resources, &#8230;<p class="read-more"><a href="http://theshnidergroup.com/blog/?p=24">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>Small business does not have the resources that big business has so how do they operate?  The owners of small businesses need to wear many hats and have multiple skill sets.  From finance to accounting, from marketing to human resources, from operations to negotiations, the small business person needs to understand all the elements of doing business.  This includes insurance needs and banking needs.  Where and how does the small business person have the time to fulfill all these needs and functions?</p>
]]></content:encoded>
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